The traditional image of marketing is that it’s all about pushing products on people. But this ignores the fact that if your company doesn’t have anything valuable to offer, then you’re not going to be in business for long. So while there are many different types of marketing methods available, they vary greatly in terms of what they deliver and how good you need them to be at achieving their goal. This article will examine some famous examples of good and bad marketing so as to help readers learn which type is right for them.
Why Is Marketing Important?
Marketing is about communication with customers, and if you don’t know what they want or need, you won’t be in business long. Good marketing is the key to success for any company, it doesn’t matter if it’s a grocery store business or a restaurant. Even personal injury attorneys need better marketing too! It’s not just about making sales, it’s also about satisfaction. You can make a sale without satisfying the customer, but they’re not likely to buy from you again. Good marketing means understanding your customers and what they need/want before you offer them anything, then offering that in the best possible way.
Bad marketing means pushing products without necessarily understanding what the customer wants or needs. It’s not about satisfying customers, it’s about pushing goods in the hope that someone will buy them, even if they don’t really need them.
Advertising Or PR?
Good advertising is all about creating brand awareness, so you could say that it’s secondary to good PR. Good press coverage will help to increase your market share and improve the way people think of your company, but if you’re not getting enough of it then it can be beneficial for your business to spend some money on advertising campaigns. While advertising isn’t an alternative to PR, if you don’t have much money then it can be useful in increasing awareness of your company and products.
Bad advertising is a case of putting money behind a campaign before you’ve done any research, and hoping that people will be interested in your product. It’s not about creating brand awareness but persuading people to buy stuff they don’t need or can’t afford. In fact, it doesn’t even have to be directly related to the business at all, companies sometimes just try to use their advertising budget as a way of exploring new markets without actually doing any research first.
In-House Or Outsourced?
Good in-house marketing means having an efficient team of professionals working for you who know how your business works and what you want from them. The idea is that they’ll work closely with other employees so as to understand exactly what you need from them. It’s about focusing on the customer and providing a personal service that meets their exact needs. If you have a team of in-house marketing professionals, then they’re likely to work closely with other employees in order to deliver exactly what you need.
Bad in-house marketing means appointing someone without any particular qualifications or experience in the field, just because your business is small and they either know or at least know of you personally. You don’t necessarily get the best people working for an advertising agency when it’s selling its services to anyone with money, so there won’t be many benefits to having your own ‘creative director’
Marketing Services Or A Promotional Campaign?
Good market services are all about providing customers with more. For instance, if you provide some kind of software service then make sure that it’s constantly being improved and upgraded so as to be even better value for money. If you’re selling shoes or clothes then offer them in different styles and sizes. Good services are about giving something that people want without necessarily being asked for it, just because they might need it later on.
Bad promotional campaigns are about offering something the customer doesn’t necessarily want or have a use for, but which will get your company noticed by new markets who may well become valuable customers in the future. That might include sponsoring random events, buying adverts during TV broadcasts for things nobody has any interest in watching, etc. It can work sometimes but there needs to be a plan behind it, and it’s always better to spend less money by simply offering good customer service.
Marketing A Product Or A Service?
Good marketing of a product is all about making sure that whatever you’re selling is desirable enough for people to want to buy it. It might mean working closely with the design team so as to make sure that your products are aesthetically pleasing, or finding out what issues your customers have before you offer them anything new, because if they don’t have any problems then there’s no point in providing a solution! That means taking an interest in what your customers are saying instead of just pushing stuff they don’t need onto them.
Bad marketing of a product is all about trying to sell something that nobody wants, or even worse is trying to persuade people that they want something they don’t need. These days most products are designed with the aim of persuading you that you can’t live without them! Some companies assume their customers are buying their stuff just because it’s cheap rather than actually offering any real value.
Good marketing of service is all about providing good customer support, like promising things in your adverts and making sure they happen when people buy your product. It’s also about not overloading them with information until they’ve already bought something. Instead, focus on delivering after-sales services like free training or whatever else it may be that makes your company stand out from the crowd. Bad marketing of service is more about trying to sell something without any actual qualifications or experience in that field because it’s about getting results and not about making yourself look good.
Marketing can be a tricky field with many different steps and actions to take. However, if you understand the difference between good marketing practices and bad ones then your company will see more success in everything that it does. The above article is designed for those who are looking to improve their own marketing strategies by understanding how human behavior works when viewing advertisements or buying products from companies they don’t know much about yet.
