We are witnessing the increasingly wide integration of cryptocurrencies across the web. As more online stores offer their customers the option to pay with crypto, this also means there are changes to the unwritten rules of e-commerce marketing. In that light, this article will explore five 

of the best SEO strategies that can be implemented to adapt to the evolving market.

1) Building good backlinks is a common practice – this is very well-known. But if you’re trying to rank higher in the blockchain world, you must aim at the correct pages. It’s vital to partner with experts in the market. Working with a reputable SEO crypto agency will help ease the load and connect you with the right pages to raise your authority on the search engines. 

This means no broken links that will hurt your ranking and top optimization for visitors and SERP. With professionals’ help, you can quickly get listed on directories and marketplaces like Spendabit or CoinMap that highlight shops accepting crypto.

2) Target crypto-related keywords. Take the time to research, see what search terms are highest in search volume, and then adapt them to your business. Then, focus on product-specific keywords and phrases to help you stand out from the offer. Check out SEO ratings for keywords using different currencies (e.g. Ethereum, Bitcoin, etc.) This is crucial to help crypto enthusiasts easily find you.

3) Make sure to highlight crypto payments as an option on your site. Having the option is great, but it’s also essential to let the customer know about it before checking out their order. Designing a prominent banner that clearly communicates the option straight off the bat can sometimes be a very useful tool. Place visual communication and easy-to-understand CTA in visible areas and reap the benefits.

4) Including crypto payments usually means catering to a global audience. This can be further boosted by targeting hotspot areas like Vietnam, Indonesia, and India, where cryptocurrency adoption is among the highest in the world. In these countries, users will also seek businesses offering cryptocurrency as a payment option. Capitalize on that with a good keyword strategy highlighting the geo-specific terms to boost your results. Stay informed on the market trends and adapt your geographical strategy accordingly.

5) The fifth and final idea to consider is to create educational content for your online store. This is a good way to enhance your SEO rating organically. Consider writing several blog posts that will provide the customers with a guide on how to pay with crypto in your store. A good FAQ can also be of great help if you include relevant sections (e.g. “How do ETH payments work?”). Highlight the benefits of using cryptocurrencies as payment in online transactions: significantly lower fees, anonymity, blockchain security, etc.