At CES 2025, Dell Technologies revealed its new and simplified line-up of PCs, which are designed to help people work better, faster, and smarter using the power of Artificial Intelligence (AI). Dell’s new computers come with on-device AI, making it easier for users to get creative and stay productive. The company also made it easier for businesses and developers to build and use AI applications on their computers.

Buying a new PC can be tough because there are so many choices to make, like deciding which brand, model, or size is right for you. Also wants to make this process easier. Dell Technologies now offers three main categories of PCs to make your decision simpler. The first is Dell, which is great for school, work, and fun. Next is Dell Pro, designed for professional work and productivity. Finally, A Dell Pro Max is built for high-performance tasks like gaming or running powerful applications. Each category also includes displays, accessories, and services for a complete experience. This change helps customers find what they need without feeling overwhelmed.

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Dell Technologies is now offering new PCs that are built to handle specific tasks, thanks to new processors (the brain of the PC) and AI technology. The new machines have built-in AI features to help you with different jobs, whether it’s working on creative projects, running complicated programs, or managing business tasks. Dell has worked with different technology companies, including Intel, AMD, and Qualcomm, to offer the best silicon (the material used in processors) for each type of PC user. With this new technology, PCs can handle AI tasks and provide a better experience for everyday use.

Dell’s new computers have many exciting features to keep you productive and satisfied with your PC. These include longer battery life, allowing you to stay productive throughout the day. The Dell Pro laptops are built to last, being three times more durable than other laptops and able to withstand drops, bumps, and wear. They are also quieter than ever, thanks to new technology that helps cool down the system. The Dell Pro Max computers are designed to handle intense tasks like 3D graphics, gaming, and running large AI models. Additionally, IT departments can easily manage Pro devices from a distance, reducing costs and increasing productivity.

Dell Technologies is committed to sustainability by using recycled materials and designing durable PCs that last longer and reduce waste. For example, some of the new Dell Pro Max laptops feature a modular USB-C port that is more durable and easy to repair, contributing to less electronic waste and reducing the need for frequent replacements. The company is also enhancing user experience with new displays that offer better color accuracy, sharper contrast, and features to reduce eye strain. These monitors are perfect for long work sessions, and some even include built-in AI that improves sound quality, providing a more immersive experience.

Dell Technologies & AI Made Easy for Business

Recognizing the growing need for AI in businesses, Dell Technologies introduced the Dell Pro AI Studio, a toolkit that simplifies the process of building and managing AI applications. This toolkit is designed to work seamlessly with different types of processors and hardware, allowing businesses to deploy AI faster and reduce development time from months to just weeks. The new portfolio unveiled at CES 2025 is centered around making AI more accessible, while also offering powerful, long-lasting devices that meet the needs of both personal and professional users. With these innovations, Dell is positioning itself to lead the way in shaping the future of AI-driven computing.